ATELIER PERSOL

To create our second campaign with sunglasses label Persol we curated the concept Atelier Persol. Jenny Mannerheim wanted to do something special—and that is exactly what she did. Mannerheim selected eight contemporary artists and Interview favorites, including Vanina Sorrenti, Kolkoz, Mathilde Monnier, Sébastian Tellier, Robert Montgomery, and legendary graffiti artist Futura, and invited them to a villa in the countryside in Florence, Italy, Persol gave the artists utter freedom, challenging them to confront the “unpredicitable” nature of their talent. Although all working on separate art works, the artists fed off of each other’s creativity. It was, as the artists note in the film, both liberating and frightening. “Perfection was impossible,” explained Monnier, “but that was a direction.” “I feel like I’m an orchestra director,” remarks one half of the duo Kolkoz, “the rhythm is first of all inside us.”
Film by Chiara Clemente.